Property sales
Residential & Commercial Property Sales in Sydney
Considered sales guidance for residential and commercial property owners across Sydney and surrounding areas.
Before the campaign
The decision to sell deserves more than a standard process.
Selling a home, an investment or a commercial asset is a significant decision, and no two sales share the same circumstances or definition of a good outcome.
The process begins by understanding the property, your objectives and the reasons behind the sale.
The right sales strategy begins with understanding what the owner needs the sale to achieve.
Two property categories
A sales approach shaped around your property.
Residential Property Sales
Personal guidance across pricing, presentation, marketing, buyer enquiries, inspections, negotiation and progression toward settlement.
Commercial Property Sales
Support for commercial owners covering the asset and its current use, your objectives, market positioning, prospective purchaser enquiries and the progression of suitable offers.
Property appraisal
Market perspective grounded in the property itself.
An informed appraisal looks beyond a suburb average or an automated estimate.
We review the property’s condition, position, presentation and points of distinction alongside relevant market evidence and current buyer activity, so you have a realistic view of where the property sits before a campaign begins.
Comparable evidence
Recent and relevant property activity considered in context.
Property position
Location, land, layout, condition, features and points of distinction.
Current market
Available competition, buyer sentiment and conditions at the time of sale.
Owner priorities
Timing, privacy, certainty and the broader purpose behind the decision.
Preparation & presentation
Presenting the property with purpose.
Preparation should help buyers recognise the property’s value without unnecessary work or a presentation that feels disconnected from the home.
We work with owners to identify the maintenance and presentation decisions most relevant to the campaign.
Property review
Assessing the home from the perspective of prospective buyers.
Priority works
Identifying maintenance or presentation items that may deserve attention before launch.
Visual presentation
Considering styling, photography and the way key spaces will be experienced.
Campaign readiness
Coordinating access, information and the practical requirements needed before marketing begins.
Preparation should be purposeful—not performative.
Property marketing
A campaign that communicates what makes the property worth considering.
Marketing should present the property accurately, reach the buyers most likely to suit it and give them the information they need to inspect with confidence.
Visual direction
Photography and presentation shaped around the property’s strongest qualities.
Campaign narrative
Clear, purposeful copy that communicates the property without exaggeration.
Audience positioning
Considering who the property is most likely to suit and how it should be presented to them.
Market exposure
Using appropriate channels to bring the campaign to active prospective buyers.
Enquiry management
Responsive communication that helps interested buyers understand the property and next steps.
Campaign feedback
Keeping the owner informed about enquiry, inspections and the market’s response.
Specific marketing channels, materials and inclusions are confirmed with each owner before a campaign begins.
From appraisal to settlement
Clear guidance through every stage.
The precise campaign and transaction process will vary according to the property, market conditions and the parties involved.
Initial consultation
Understanding the property, the owner’s circumstances and the intended outcome.
Property and objective review
Reviewing the property and relevant market evidence, and clarifying what a good outcome looks like.
Sales preparation
Considering preparation, positioning and timing, then coordinating what is required before going to market.
Market presentation
Presenting the property to the market accurately, through the agreed campaign.
Enquiries and inspections
Managing purchaser communication, access and follow-up.
Offer communication and progression
Relaying interest and offers clearly, with the context needed for each decision.
Negotiation and agreed terms
Supporting the owner through negotiation toward terms that suit their objectives.
Support through to settlement
Remaining connected as the agreed sale moves through the contractual process toward settlement.
During the campaign
Every interaction helps build a clearer picture.
Buyer questions, inspection responses and the nature of offers received provide important context throughout a campaign.
786 Realty stays close to those conversations so buyers understand the property and owners receive feedback that can shape the next decision.
01
Buyer communication
Responsive, professional guidance about the property and campaign process.
02
Inspection experience
Carefully coordinated access and follow-up around genuine interest.
03
Owner feedback
Clear updates about engagement, questions, sentiment and emerging considerations.
Feedback should inform the strategy—not simply fill a report.
Personally represented
One point of responsibility throughout the sale.
786 Realty stays involved from the initial appraisal and campaign preparation through buyer conversations, offers and the path toward settlement.
The person advising you understands how the property has been positioned, how buyers have responded and which priorities have shaped the campaign.
Direct communication
A clear and familiar point of contact throughout the campaign.
Continuous context
Advice informed by the property, market response and owner’s circumstances.
Visible accountability
Responsibility remains close from the first conversation onward.
Every sale is different
Advice shaped around your circumstances.
The practical and personal considerations behind a sale can influence its timing, privacy requirements and preferred approach.
A planned move
Preparing for a change of home or location.
An investment decision
Reviewing the future direction of a property asset.
A change in circumstances
Seeking clear guidance during a transition.
A confidential conversation
Exploring the possibilities before making a final decision.
Commercial property
Selling a commercial property.
Commercial sales follow the same considered path, with attention to the asset, its current use and the information prospective purchasers require.
- 01
Understanding the property
The commercial property, its current use and how you would like the sale to proceed.
- 02
Route to market
Discussing an appropriate approach to bringing the property to market.
- 03
Preparation and material
Preparing the property and the supporting sales material required.
- 04
Enquiries and inspections
Coordinating purchaser enquiries, inspections and follow-up.
- 05
Interest and offers
Communicating relevant interest and offers clearly, so decisions are made with the full picture.
- 06
Through the transaction
Remaining available as the transaction progresses toward completion.
For purchasers
Looking to purchase?
Tell us what you are looking for—including location, property type and timing—and register your interest in suitable residential or commercial opportunities.
Property sales questions
Before deciding to sell.
Considering a sale?
Begin with a clear understanding of your property.
Whether you are considering the sale of a residential or commercial property, speak with the 786 Realty team about your objectives and the next step.